FOUR8 · FRESH IDEAS AND SOLUTIONS FOR INSOFAST

Three channels that follow the buyer from discovery to sale.

One buyer journey, covered end to end: the marketplace where projects start, the AI tools where research happens, and the InSoFast site where your products are sold.

The funnel

01
Awareness
ConstructionTrader

Be first in the new marketplace.

02
Consideration
AI Visibility

Be the answer AI gives.

03
Conversion
Shoppable video

Turn site visits into orders.

Who we are

Partnerships, not transactions.

Four8 runs the full marketing engine and takes the work off your plate. We take on the vendors, the platforms and the follow-up so your team can stay on product and production. We are in it for the long run, not the invoice.

See what our partners have to say and learn about our work →

Digital marketing

Paid media (social, display, SEM) and earned media (SEO) — planned, run and reported by us, so nothing lands on your desk.

Business development

Sales automation, business consulting and brand partnerships — we open doors and build the systems that follow up for you.

New solutions first

We test emerging tools early and bring the ones that work to our partners before the market catches up.

Our mission

From the Mad Men era to the AI era, we blend timeless sales and marketing principles with modern technology to give companies a competitive edge.

Reach buyers when they're ready, make the choice obvious, and close the deal — online, the same way you always have in person.

How we work

The Four8 Framework.

A partnership feedback loop that supports both sales and marketing innovation. Four functions, run continuously, until growth is repeatable rather than heroic.

IdeateActivateEvaluateIterateFOUR8FRAMEWORK
01

Ideate

Frame the commercial thesis, the buyer and the offer worth building.

02

Activate

Ship the pitch, the playbook and the partnership into market.

03

Evaluate

Read pipeline, media performance and partner signal honestly.

04

Iterate

Compound what works into a repeatable revenue motion.

The proposal

Three channels, one buyer journey.

Each stands on its own. Together they cover the funnel from first search to purchase order — and Four8 runs all three, so it stays off your team's plate.

01
Awareness
ConstructionTrader

Be first in the new marketplace.

A one-year founding partnership: $15K in value, early access to every beta release, 30% off sponsored listings, and preferred placement as a featured partner.

See the offer
02
Consideration
AI Visibility

Be the answer AI gives.

Buyers ask ChatGPT instead of scrolling Google. Clear answers and an indexed knowledge base make InSoFast the brand AI cites.

See the case
03
Conversion
Shoppable video

Turn site visits into orders.

Short installation videos on insofast.com that buyers can purchase from directly. Produced with Matt, fully managed by Four8.

See how it works

The payoff

Found early. Chosen fast. Sold on site.

The marketplace puts InSoFast in front of buyers at the start of a project. AI visibility makes you the name they hear during research. Shoppable video turns the visit into an order.